Are You Press Worthy?

This campaign brought attention to the biases within the media of what occurs when people of different sexes, races, and locations go missing and how much press the individuals receive. The systematic bias is often referred to as “Missing White Female Syndrome.”

The website that TBWA\Chiat\Day NY produced, areyoupressworthy.com, “calculates your press value based on current reporting in America, to expose this bias and to advocate for change.” My team and I assisted with fact-checking and research used for the campaign.

CD: Jexy Holman, Nuno Teixeira