Assignment was to create an activation and print campaign to make people aware of the Peet's brand name and acquaint them with the great standards that this company believes in, while also appealing to those who are already loyal to the Peet's brand. This campaign capitalizes on the insight that coffee is more than just a drink. We basically go through life with a to-go cup in one hand. The magical elixir that gives us the courage to push through whatever life throws at us. Peet’s knows this, and is determined to deliver dependable and high-quality coffee nationwide so its customers can seize the day.
CW: Rebecca Couzens
AD: Rebecca Couzens
*Spec Work
Print:
Activation:
PEET WAS THERE: In order for customers to engage, the hashtag #Peetwasthere is shared, showing what people are experiencing with their cup of Peet’s coffee. Consumers with the best posts would have the opportunity for their story and picture to become its own billboard ad, along with a year of free Peet’s products, and would also win a free 5-day trip to California, where the winner and a guest would be able to take a tour of the company’s own LEED Gold certified roasting plant in Alameda, California.
Example post:
